Howe Racing to Continue its Sponsorship of the Howie Lettow Rookie of the Year Award with the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance
Freshman Title Chase Begins with Cabin Fever 100 Presented by JEGS.com at Springport Motor Speedway on May 4th
February 24, 2014
Salem, Indiana (February 24, 2014) – CRA Powered by JEGS officials have announced that Howe Racing will continue
to sponsor the Howe Racing Rookie Award Program with the JEGS/CRA All-Stars Tour Presented by Chevrolet
Performance for the upcoming 2014 season, which includes the Howie Lettow Rookie of the Year Award that is named
in honor of legendary crew chief Howie Lettow who passed away four years ago after a valiant battle with cancer.
The Howie Lettow Rookie of the Year Award Presented by Howe Racing will be awarded to the highest finishing
registered rookie in the final 2014 Howe Racing Rookie Award Program points with the JEGS/CRA All-Stars Tour
Presented by Chevrolet Performance. Cody Coughlin was awarded the inaugural Howie Lettow Rookie of the Year
Award Presented by Howe Racing at the end of the 2011 season. 15 year old Anderson Bowen was the 2012 Howie
Lettow Rookie of the Year Award Presented by Howe Racing while15 year old Corey Deuser was the 2013 Howie Lettow
Rookie of the Year Award Presented by Howe Racing.
Howie Lettow was a respected and successful crew chief in the old ASA National Tour and with the now defunct ASA
Late Model Series. Few individuals had the credentials of Lettow and his outstanding ability to mold and work with
some of the finest short track stock car drivers in the country, especially his ability to work with rookie drivers. Drivers who worked with Lettow and earned Rookie of the Year Titles in ASA included NASCAR Superstar Jimmie Johnson, Ken Lund, Ted Musgrave, Scott Hansen, Steve Holzhausen, Steve Carlson, Ricky Johnson and David Stremme.
"We are very happy to have Howe Racing support this great program again with the JEGS/CRA All-Stars Tour,” stated Chas Howe of Howe Racing. “Howie represented the finest character that racing has ever had to offer. I cannot think of anyone that could better symbolize what a young driver should strive to be. He was the best at his trade while remaining humble and genuine. Howie had a quiet confidence that let him listen to everyone and think for himself."
The Howie Lettow Rookie of the Year Award Presented by Howe Racing winner will receive their choice of a bare Howe Late Model Chassis or a $1000 cash bonus from Howe Racing. The rookie of the year will also receive a jacket from Howe Racing. Howe Racing will award the second place finisher in rookie points with a $100 Product Certificate and the third place finisher with a $50 Product Certificate.
The Howe Racing Rookie Award Program will also include the Howe Racing Rookie of the Race Award, which will consist of a $100 cash bonus awarded to the highest finishing registered rookie at each JEGS/CRA All-Stars Tour Presented by Chevrolet Performance event during the 2014 season. Howe Racing will also be a Contingency Award Sponsor again with the series, awarding the seventh and 12th place finishers at each event with $50 Product Certificates and the seventh and 12th place finishers in final series points will receive $100 Product Certificates.
Howe Racing Enterprises was founded in 1971 by legendary Mid-west racer Ed Howe. Located today in a 45,000 square foot building in Beaverton, Michigan, the company is in the capable hands of his son, Howe Racing President Chas Howe. Howe Racing sells serious race products including Chassis’s, Radiators, Steering Components, Suspension Components, Cock Pit Equipment, Braking and Exhaust Components that will help racers get to victory lane. By choosing Howe Racing products, racers are equipped with products that have been race-tested, that can be bought with confidence. Howe Racing is also a distributor for other leading racing products including Five Star Racecar Bodies, Quarter Master, Aeroquip, ATL Fuel Cells, Penske Shocks, Pro Shocks, Bassett Racing Wheels, AP Racing Products and Hawk Performance Products. Additional information on Howe Racing is available at www.howeracing.com or contact them toll free at 888-484-3946.
There have been several drivers who have already announced their intentions to run for the 2014 Howie Lettow Rookie of the Year Award Presented by Howe Racing including J.J. Haley, Amber Slagle, Tristan Van Wieringen, and Cole Rouse. In addition to the awards from Howe Racing, the 2014 Howie Lettow Rookie of the Year Award Presented by Howe Racing will also be awarded a race ready carburetor from VDL Fuel Systems, a pair of AP Brake Rotors, a $200 Product Certificate from Port City RaceCars, a $100 Product Certificate from Joes Racing Products and a $100 Product Certificate from FLUIDYNE.
Drivers interested in registering for the Howe Racing Rookie Award Program should contact Glenn Luckett at the CRA office prior to the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance season opening point’s event on May 4 at Springport Speedway. Drivers can apply for the rookie program if they have competed in no more than 45% of the events in one season with the series. Also to be considered, a driver must have limited experience behind the wheel of an asphalt late model and cannot have won any events in a touring late model series. More information on the JEGS/CRA All-Stars Tour Presented by Chevrolet Performance is available at www.cra-racing.com
